How to increase your persuasion ability with customers? Discover AI Marketing!

There is steady growth in the use of Artificial Intelligence (AI) in Marketing, with the aim of increasing customers’ persuasion ability.

But what is AI Marketing and how is it actually used?

AI Marketing is the use of hardware and software systems with human-like abilities such as interaction with the environment, learning and adaptation, reasoning and planning, in order to achieve a certain purpose.

Although the most active areas are Banking, Finance and Insurance, AI Marketing is also used for other purposes.

For example, Chatbots, Virtual Assistants and Recommendation systems allow for interaction with customers, improving market and people understanding and suggesting actions to be taken to refine persuasion techniques in shorter times than humans.

To achieve these goals, technologies such as Machine Learning, Natural Language Processing, Bayesian networks and Behavioural Marketing techniques are implemented.

This “collect-reason-action” cycle can be completely automated through the adoption of AI technologies in all stages, with results that generate value for both customers and companies. In short, it is evident how AI Marketing has become an integral part of modern Marketing, which allows customers to respond to a “call to action” more effectively.

By taking advantage of the most modern AI technologies, companies can refine their marketing techniques to reach the target people and thus increase their persuasion power.